Friday 17 April 2015

Logo Feedback


We selected three pairs from our class to review our logo.

The logo was played to them on a laptop and their initial reactions were recorded. They were then asked the three following questions:

What did you like about the logo?
What did you think of the colours?
What didn't you like about the logo?

The main thing they liked about our logo were the smoke grenades and the smoke effect. We added that as we thought it suited out Action genre, and they agreed.

We used orange as our main colour for our logo. The reviewers said it was vibrant and bold. This also fits in with the Action genre.

There were two main issues that were identified. The first was that the smoke suddenly cuts out instead of fading. We were able to fix it so it fades away slower, however it would always cut towards the end due to the certain smoke effect that we chose. The other problem the text under our logo was too spaced out. We reduced the spacing as much as we could while still maintaining our original idea of having the text far apart to replicate other logos such as Disney Pictures and Columbia Pictures.

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